I had the privilege of sitting down for an interview with best-selling author John Jantsch who wrote the iconic marketing book for small businesses, Duct Tape Marketing. It is no small feat to replicate the magic of Duct Tape Marketing, but somehow John has managed to do it in his new book, Referral Engine.
As you watch this video interview about Referral Engine, Jantsch not only has a way of simplifying complex marketing principles for small biz markers to grasp and apply, but also takes a common sense approach combined with a systematic process that provides a road map to success.
Enjoy this interview split into bite-size portions for your consumption and pleasure!
[Part 2]
[Part 3]
[Part 4]
[Part 5]
[Part 6]
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{ 3 comments… read them below or add one }
Great interview Bryan! For those that missed John speak last week, Bryan captured the essence of what John’s talking about in the Referral Engine. Take a few minutes to watch the interviews. Most important take-away message–Nobody talks about boring businesses!
man this is really really good stuff and Bryan you asked some great questions, wow I sound like a cheerleader but it’s the truth! well done…
Excellent interview Bryan. Big fan of John’s and subscriber to his podcast, and your interview really touched on the key points of referral business.
Thanks!